SHANGHAI- ClearVue Partners announced that it has completed an investment in SteelSeries, www.steelseries.com, a leading global designer and marketer of premium PC gaming peripherals, together with Catterton Partners, a US based consumer focused private equity fund. After the transaction, ClearVue and Catterton will have majority ownership of SteelSeries. ClearVue will work with SteelSeries and Catterton to leverage its brand, retail, and operating expertise to accelerate SteelSeries’ growth and development on an international scale with a focus in China.
The global gaming peripheral industry is estimated to be a $4 billion market growing 10-15% annually and China market counts for 20%-30% of global market. ClearVue Partners will support SteelSeries to strengthen its branding, product design, partnership establishment and channel development consolidate its position as the leader in professional gaming peripheral sector in China and globally.
Established in 2001, SteelSeries is a leading global designer and marketer of premium PC gaming peripherals targeted towards serious gamers including headset, mice, mice pad, keyboard, and other gaming gears. Products are designed to provide gamers with real in-game advantage via superior technical attributes and software optimization. Founded in Copenhagen, SteelSeries now has sales and operations offices in Chicago, Taipei and Beijing to drive regional growth and oversee key supply chain relationships. In China specific, SteelSeries has established a nationwide, multi-tier distribution system selling through 860 stores and is actively exploring partnership with other channels.
About Clearvue Partners
ClearVue Partners is a private equity fund focused on investments in the fast growing and dynamic consumer sector in the Greater China region, primarily in the food and beverage, consumer lifestyle, and consumer internet/mobile sub-sectors. ClearVue targets growth stage investments in fast growing and promising local companies, enable market entry for leading international consumer brands into China, and develop top tier brands and businesses. ClearVue team has a unique combination of investment and senior operations experience from the US and Greater China, with an advisory group of recognized business pioneers in the consumer industry.